👩🏽‍💻  Currently looking for full-time opportunities following my May 2018 graduation.

francesca bueti

computer science + visual design student

U.S. Census Bureau

My Congressional District

Product Management Intern, Summer 2017

Intro

I was one of 14 students selected to participate in the inaugural cohort of Civic Digital Fellows. With a 6% acceptance rate, the cohort brought top students to D.C. to work on modernizing government technology and hacking the bureaucracy. I served as a Product & Design Intern at the U.S. Census Bureau, where I was tasked with redesigning an existing web application. On this project, I was lucky enough to work directly under the Chief Data Officer, as well as several other executive directors.

User Research + Data Analytics

Given a wide project scope and little direction, I decided to begin the process of redesigning My Congressional District with user research.

This took the form of:

Delving into Adobe Analytics for the first-time, I created custom reports and analyzed the data to reveal more about our users.

Design Decisions

User research combined with analysis on the data worked to inform the following design decisions:

Geographic Interface

We founds that many users who came to the site didn't know their congressional districts, so an interface to geocode location to congressional district was a major improvement.

Data Context

We found that our users were looking for more context surrounding the data that was presented to them. What do the categories mean? How can I compare data?

Wireframes

Translating these design decisions into design solutions came about through several stages low-level wireframes and user flows.

Mock-Ups

Finally, wireframes were transitioned into high level mock-ups. Using my own visual design skills, internal design standards from census, the new version of My Congressional District was re-imagined.

First, for mobile:

Second, for web:

Outcome

While the developed version on census.gov isn't yet avaliable, the impact is still measurable. User feedback on the high-level mock-ups revealed that the interface was more intuative and easier to navigate and the data was more easily accessible. Following the completion of my fellowship, I was given the opportunity to stay on with Census. I'm currently working on as a UX Design Consultant on developing the Partnerships Website and open-sourcing the Opportunity Project.